Mobilenicheapps Blogs
Tips and Techniques About Mobile Marketing
Mobile Websites Design
Mar 12th
Mobile Website Development – Basics (part 01)
In this tutorial we will take a look at how to create a very simple mobile website using Photoshop, Dreamweaver, and test it using Adobe Device Central. Part 01.
Bad news for mobile users: web pages now average 1.3 megabytes – Hamilton Spectator
Hamilton SpectatorBad news for mobile users: web pages now average 1.3 megabytesHamilton SpectatorHTTP Archive suggests the average web page when browsing on a mobile device — accounting for the fact that some websites have mobile-optimized pages and …
Mobile Web Design Presentation : Have You Got A Mobile Website?
Mobile Web Design – http://webdesign4mobile.co.uk – 0845 8622045 – Mobile devices are quickly outpacing normal desktop and laptop PC’s as the premier choice …
Great Web Design for Mobile Devices – Huffington Post Canada
Great Web Design for Mobile DevicesHuffington Post CanadaI say, long live smart phone specific design. We’re going to need it more than ever in the next few years and, mark my words, many companies will revisit their big build responsive websites wit …
Top 50 SEO Myths Everyone Should Know About – Search Engine Journal
Search Engine JournalTop 50 SEO Myths Everyone Should Know AboutSearch Engine JournalIf you’re in the loop of web designers and developers, you probably know that “responsive web design” is the hottest trend right now. Large brands have shifted their …
Mobile Marketing Trends for 2013
Mar 7th
DoublePositive :: Mobile Marketing Trends for 2013
http://www.doublepositive.com1/2/13
Last week, the very talented Marcus Liles gave a rundown of his reflections for 2012 and his predictions for 2013. He left the mobile musing to me, though, because he’s a good guy (one of the best, actually) and he knows I’ve …
Gemalto | Gemalto telecom blog | The latest mobile marketing trends …
http://blog.gemalto.com2/27/13
Hola! Here we are in the heart of Mobile World Congress 2013. What we can observe so far is that innovation is in full swing fostering discoveries and development and it really seems endless. The mobile ecosystem is …
Mobile Marketing Trends in China [Video] | China Internet Guru
http://blog.chinainternetguru.com2/25/13
Mobile Marketing Trends in China [Video] February 25, 2013; Future Financial Ecommerce Giant by Ping An, Tencent and Alibaba February 23, 2013; Hong Kong Startup Bootcamp 3.0 is open for applications now! February …
Mobile – Need to Know: Four Mobile App Marketing Trends for 2013 …
http://www.marketingprofs.com2/8/13
Mobile – Mobile marketing changes so rapidly that every day brings new developments, but some trends are here to stay, including the steady growth of mobile apps. To stay at the top …
Learn what U should B doing 2day with help for the American Marketing Association. www.AMAMarketingTrends.com
QR Codes Usage
Feb 28th
2 Simple Ways To Use QR Codes In Education – Edudemic
http://edudemic.com2/17/13
If you have a smartphone in your classroom, you can leverage the power of the QR code! Here’s a few simple ways to start using QR codes in education.
E-Discovery with QR Codes | American Libraries Magazine
http://americanlibrariesmagazine.org2/27/13
While QR codes are simple to implement and provide a great service for those who use them, they suffer from some major limitations. Many people don’t know what they are, and most phones in the United States don’t come …
How to use QR codes for the holidays (and other celebrations …
http://www.webdesignerdepot.com12/20/12
QR codes are great but have you tried them for personal use? This holiday, try one of these innovative ideas using QR codes to reach out to friends and family.
Malicious QR Codes – Where’s the SeQRity? | The State of Security
http://www.tripwire.com2/12/13
The problem with this is that people are becoming conditioned to accept and use these QR codes without a second thought. Since they can redirect you to any URL or accessible location on the internet, people are using them …
QR Code as Tattoo Artist Screening Tool | Digiday
http://www.digiday.com2/22/13
Finally, here is a legitimately cool use of QR codes that has nothing to do with scanning for promotions or getting product information. Berrge Tattoo, a tattoo shop in Turkey, with the help of Istanbul-based agency BÜRO, used …
How to Make a Trackable QR Code for Your Business Card (and …
http://www.rightmixmarketing.com2/26/13
One of my clients asked me how to make a QR code for their offline collateral – including business cards, brochures, flyers and posters – that customers can use.
Mobile Marketing Trends
Feb 28th
Gemalto | Gemalto telecom blog | The latest mobile marketing trends …
http://blog.gemalto.com2/27/13
Gemalto’s telecoms blog home, conversations around mobile marketing, NFC, digital life management and more.
2013 Mobile Trends For Marketers | Forrester Blogs
http://blogs.forrester.com2/14/13
In advance of Mobile World Congress, I revisited our 2012 mobile trends predictions with my colleague Julie Ask and we found that all of them are still evolving and relevant in 2013. The trends we’ve identified for 2013 center …
Mobile App Marketing Trends | Activate Mobile Marketing
http://activatemobilemarketing.com2/15/13
Mobile marketing changes so rapidly that virtually every day brings new developments, but some trends are here to stay, including mobile apps. ABI Research has predicted the revenue they generate would exceed $30 billion by the end of …
TextSprout Mobile Marketing Blog: Mobile Marketing Trends for …
http://textsprout.blogspot.com2/20/13
Welcome back for Part 2 of our 3 Part series on the coming mobile marketing trends for 2013. We hope you enjoyed the 1st part and, if you’re ready, we’re ready to jump into Part 2.
Consumer Attitudes Worldwide Toward Mobile Advertising [CHART]
http://trends.e-strategyblog.com2/27/13
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published …
Mobile marketing benefits
Jan 28th
Cell marketing is among the profitable marketing methods a company must observe. It’s a good way to advertise your goods working with mobile marketing. There are many features in mobile marketing like sending text messages and application marketing etc. There are numerous people who use cell phones this also the reason it really is target audience targeted web marketing strategy. This is a good way to attract potential customers to the products. Mobile marketing can be employed in a number of ways. Text service of mobiles is an excellent way to spread the data within your goods. It’s really a discounted and effective marketing method. Advertising on mobile can be very good at the all round marketing of the item.
Advantages of Mobile Marketing- Mobile phone marketing is a good approach to market your services or products. There are a lot of features of such a marketing. One of the main reasons for it is the fact these days most of the people use mobile phones. Young people make use of the texting services and experience says they read one message every five minutes. So with portable marketing people are substantial and also the marketing of services gets more awareness. Mobile marketing has so many more benefits as opposed to other mediums of promoting. Message marketing is one of the significant reasons mobile marketing is that significant. Mobile phone marketing is an effective way to get in touch with people. People don’t often open an e-mail containing advertising materials. That is why Mobile marketing is great since they do scan their sms messages.
Some methods of mobile marketing – Mobile phone have plenty of features which can be getting used by people every day. Texting is often a service that everyone utilizes. So by taking advantage of text message service organizations can create a straightforward advertisement of their total product, and companies can send the written text message to customers. This can be a great way to tell people what kind of services that you are selling. This should definitely attract new customers. You may follow some mobile marketing how to books located on the internet.
Message marketing- Text marketing is regarded as the most efficient variety of marketing with cellphones. You can use it in a number of approaches. Some companies supply information of their products on the text message services. If a client wants to know a bit of details about an item, companies generate a message which contains all the relevant information regarding that product. That is why it’s really a extremely effective and productive sort of marketing. Some companies make use of the SMS voting systems from the Shows on tv. It’s really a new route to attract customers. SMS marketing is extremely good value and quite a few companies don’t forget to take advantage of this variety of marketing.
Voice marketing- It is additionally a good feature in Mobile marketing. Some mobile users don’t always use message services, it’s the same another way to connect with them. Companies can create a voice call offering their product to push. Voice marketing is actually helpful when the SMS marketing users aren’t there.
Mobile marketing will be good in the marketplace with the mentioned features.
Message Marketing
Jan 28th
Considering the progression from the technology, we move forward and forward in every field of life and a new challenge that develop after sometime become essential for our way of life.
Cellular phone or mobile belongs to the best examples in this regard since it shows a vital development; it’s an electric device currently in use to create mobile phone calls across a wide geographical area, served by many public cells, permitting the user to become mobile.
Sms, or texting, is among the most important services. It refers to the exchange of brief written text messages between cellular phone of an same or completely different cellular network. The first term of texting was derived from referral to messages sent while using the Short Message Service (SMS) originated from Radio Telegraphy; it’s got since been expanded to feature messages containing images, videos, and sound content which is known as MMS (Multimedia Messaging Service).
Text Messaging (also known as text) Platform belongs to the easiest and totally automated approaches to contact, it needs little or no effort, and works faultlessly.
Text messages can be used to work with automated systems like choosing product or service for cell phones or taking part in contests. Advertising agencies and service providers use direct text marketing to inform mobile phone users about their products, promotions, payment due dates as well as other notifications that will normally be sent by post, e-mail or voicemail.
Texting Marketing is furnished by many businesses. They have been designed with the user kept in mind. Text Messaging Marketing makes your marketing easier, it provides you with a greater discharge of information, plus it adds tremendous value to your business.
Throughout the mid-2000s, the usage of text messaging for business purposes grew significantly. It’s really expert for marketing agencies and businesses to use txt messaging for confirming delivery or other tasks, as an illustration communication between a service provider including a client stock broker and investor, and then for sending alerts.
With the passage of their time as texts has flourished in business, so too have regulations governing its use. One of the most important regulations governing the installation of text messaging in financial-services firms involved in stocks, equities, and also a security trading is Regulatory Notice 07-59, Supervision of Electronic Communications, released to member companies with the Financial Industry Regulatory Authority.
The Text Messaging Marketing provides protection, confidentiality, consistency and swiftness among the most vital guaranteed industries similar to financial services, energy and commodities trading, health care and enterprises demand within their mission-critical procedures.
A global non-profit trade association established to foster expansion of mobile marketing “Mobile Marketing Association” (MMA) published the Mobile Banking Overview In January 2009, for finance institutions in which it discussed the advantages and drawbacks of mobile channel platforms like Short Message Services (SMS), Mobile Web, Mobile Client Applications, and SMS with Mobile Web and Secure SMS.
Cell Phone Marketing
Jan 28th
Telephone Marketing is described as the use of the mobile or cellular phone medium as a method of promoting communication or distribution of any kind of publicity or promoting messages to attendees through wireless networks. A far more correct definition would be that the using interactive wireless marketing to supply customers with time and location sensitive, personalized info that markets goods, services and concepts, thereby generating value for many stakeholders.
The Mobile Marketing Association (MMA) is an global non-profit association which defines “Mobile Marketing is a group of practices which allows organizations to communicate and connect together with their customers within an interactive and applicable manner by means of any mobile device or network.
This kind of marketing is normally termed wireless marketing, yet it is not definitely mobile, say for example a consumer’s communications with a Web page at a desktop computer in your house with signals carried over a wireless community network or over a satellite network would qualify as wire less however, not mobile communicable.
You can find of different types of mobile phone Marketing some of them are highlighted below;
Mobile Marketing by SMS:
Such a marketing became very popular and widened in the mid 2000s. When using the rise of SMS (Short Message Service) in Asia and Europe, well-known business blossomed to some large degree. It is known that typically, SMS messages are read within four minutes, which makes them highly adaptable. Through the last decade, SMS has developed into legal promoting channel in almost the majority of parts of the planet. Cell Phone marketing by using SMS has progressively prolonged swiftly in Europe and Asia as a good new channel to reach the crowd. Initially SMS obtained adverse media coverage in many European countries for being a brand new type of spam as some advertisers obtained lists and delivered unwanted content to consumer’s cell phones; but, as guidelines are put set up by the mobile operators, SMS is just about the preferred branch in the Cellular Telephone Marketing marketplace with several thousand million advertising SMS sent out monthly all over globally.
Mobile Marketing using via MMS:
Cell Phone marketing via MMS contains a timed slideshow of images, text, audio and video. Such a marketing content is mailed by Multimedia Message Service (MMS) but these are only for color screen mobile devices which you’ll find capable of transmitting and receiving standard MMS message.
In-Game Mobile Phone Marketing:
In this marketing you’ll find basically four major developments together with interactive real-time 3D games, massive multiplayer games and online community games. This shows a trend in direction of more multifaceted plus more complicated richer action while on the other side, you’ll find the so-called casual games that are quite simple and also very easy to play. Nowadays, mostly mobile games today are such casual games and will also doubtless stay so for quite a while to come.
A few of the big brands and companies are now delivering marketing messages within mobile games or sponsoring entire games to drive consumer engagement and this also is called mobile adver-gaming or Ad-funded mobile game.
Cellphone Web Marketing: these are the different types of the advertising on websites specially designed for access by cellular devices is usually available. Many popular websites similar to MSN, Google, Yahoo, and other major mobile content providers have been completely selling advertising placement on their own properties for decades already by the time of this writing. Even though many other advertising networks aimed at mobile properties and marketers are also available in addition, web forms on websites enable you to add with mobile texting sources for reminders about group meetings, seminars along with crucial events that believe users aren’t constantly at their computers.
Cellular Phone marketing by using Bluetooth: These form of marketing businesses provide hotspot systems which include things like some form of content-management system with a Bluetooth syndication function. Bluetooth technology comes with the advantages it is permission-based, has better transfer speeds and is also a radio-based technology and which has no charges.
Cellular Telephone Marketing via Infrared:
This means of promoting is the oldest and most restricted way of Cellphone Marketing. In the late 90s many of the European companies have tried out shopping window promoting by gratis Infrared waves, they are the very restricted range and may never really develop itself as the leading Mobile Marketing technology.
5 Effective Business Texting Tips That Will Help Explode Your Organization
Jan 28th
In any sort of business or enterprise, the significance of effective communication can not be underestimated and it’s correct to assume that it contributes directly to the prosperity of the business. Without proper communication within a business, co-ordination of activities becomes impossible and so slows or hinders the operation of production.
The emergence of the internet has quickly wiped the traditional postal mails which for decades were the most preferred mode of communication. The world wide web offers a provision for emails and these have quickly rose to become almost the de facto mode of communication nowadays by every other business; but emails may also be slow thereby many organisations have now use an even more efficient method of sending messages across their organization termed business text messaging.
Among the factors which have renedered business texting quite popular lately is the fact that almost every person carries a mobile gadget and unlike computers phones are generally portable thus making it simpler to deliver a message instantly as numerous people carry their devices everywhere they go. Thus, if you are the boss and also you need to summon your team for a meeting it can make the task easier and very effective. Another huge competitive advantage that business texts has over email as well as other methods of business communication is it’s real-time. The ability of mobile gadgets and smart phones to send out notifications and alert you whenever you get a new message enables real-time delivery of messages thus easing communication.
Thus, incorporating business texting as part of your organization not just provides competitive advantage but ensures efficiency. But just as much as they work effectively, sms messages can be extremely sensitive when used inappropriately. Below are 5 quick tips to help you effectively implement business text messaging to assist you achieve optimum results;
I. Make use of the right language: When sending a company message, remember to make use of the right official language but not to address your customers or employees like your friends. Using proper correct English is one of the methods for utilizing the right language in operation text messaging.
II. Proper timing is essential: This means that you can’t send a company sms during the night time because it isn’t just rude but your message is going to be ineffective. A company sms is not a social conversation so keep the timing throughout the stipulated business hours whenever necessary.
III. Make your business text brief and make it targeted: Think about it; the reason why you’re considering to create a message over an e-mail is because you wanted to provide some fast information while in the simplest manner so adhere to the rules and make it short and to the idea.
IV. Use catchy attention grabbing phrases: Words like ‘OFFER’, ‘DISCOUNT’, etc needs to be the first thing someone sees as they open your sms. They’re emotional triggers that can prompt anybody to read your message further raising the effectiveness of your message.
V. Always include a call-to-action: At the end of your text message, ask a question or put something that will prompt your recipient to take action. This may include calling you back or following a certain procedure that you would like them to. This is often one of the least implemented but most effective tricks in business texting.
Business text messaging, even as we have witnessed is likely one of the best ways of communication inside an organization as it can certainly help systematize the operations within your enterprise at a very inexpensive, easy and effective manner. When using the incorporation of texts within your business you may experience a significant rise in the collaboration between departments, or else you may even opt to use mass business texting to reach to 1000s of your prospective customers. Whichever you choose, the following tips above will always turn out to be useful and you’ll notice the difference and take your venture a step further forward!
Como Obtener Ganancias De Su Tráfico Móvil – De Manera Inteligente
Jan 12th
Su sitio Web está a un sólo un clic de distancia de hacer enormes sumas de dinero de los usuarios de iPhone y Android – en piloto automático!
Smartphones están tomando el Internet – y 9/10 sitios web móviles están fallando en convertir ese tráfico a Profit!
El Internet móvil está configurado para superar a internet escritorio en el 2013 y más allá. Los estudios muestran que los consumidores están gastando más tiempo en sus teléfonos que en las computadoras. De hecho, las últimas investigaciones demuestran que:
• Que hay 3 veces más suscriptores de telefonía móvil en Europa que teléfonos fijos
• Internet móvil está creciendo 8 veces más rápido que la banda ancha
• Ya 22-25% de los usuarios de Internet sólo utilizan sus dispositivos móviles
• Más usuarios de Internet acceden a Internet desde sus dispositivos móviles que desde ordenadores de escritorio!
Esta tendencia es, va supuesto, a la alza- y los investigadores predicen que en los próximos 12 meses, el Internet móvil superará con mucho al Internet de banda ancha de escritorio.
Cualquier vendedor que pase por alto el aumento del tráfico de Internet móvil perderá mucho dinero – y en los próximos 12 meses, los que ignoren la revolución móvil se encontrarán en el mismo (o peor) puesto que las empresas que fueron lentas para obtener sitios web hace más de una década!
El marketing móvil que rápidamente descubrió el eslabón perdido – algo que muchas empresas no alcanzan a comprender …
Tener un sitio web móvil es una necesidad en estos días ..
Pero Monetizar el tráfico móvil es un gran desafío!
Muchas empresas todavía no tienen sitios web móviles y los que si no están monetizando su presencia móvil eficazmente. Es relativamente sencillo el tener un sitio web que se ve bien en un smartphone …
Pero las apariencias son una cosa – los beneficios son otros!
Somos consultores de marketing móvil y desarrolladores de aplicaciones y asesoramos a nuestros clientes que mientras tener un sitio Web móvil es aplaudible en estos días, pero que si no directa o indirectamente aumenta sus beneficios o ingresos, es una pérdida de tiempo!
Los Smartphones plantean un problema real …
Expertos de mercado de Internet saben que cualquier sitio web tiene una función principal – para construir una lista! La mayoría de las personas piensan que la función principal de un sitio web es hacer ventas pero …
80% de las ventas vienen después de la cuarta comunicación lo que significa que si pudiera hacer que sus prospectos siguan regresando más de 4 veces a su sitio web, realizará 400% de ventas MÁS!
Pero, por supuesto, usted no puede hacer que sus prospectos siguan regresando y leyendo / escuchando sus promociones! ¿Oh Si?
Muchos vendedores de añaden forman de registro en sus sitios web e invitan a los visitantes a unirse a la lista con la promesa de regalos, reportes gratis, etc El problema con este enfoque es que …
A. incluso si usted consigue que los visitantes le proprocionen sus datos de contacto, menos del 10% de los correos electrónicos son leídos Además el uso de los servicios de correo electrónico como Aweber, Get Response, etc puede ser prohibitivo para muchos propietarios de negocios locales. Y,
B. los usuarios móviles son aún más reacios que los usuarios de computadoras para llenar formularios de registro porque las formas pueden ser complicados y toman demasiado tiempo en completarse.
Pronto aprendimos que …
Monetizar el tráfico móvil requiere un enfoque totalmente nuevo, pero Nosotros en Mobilenicheapps, tenemos las herramientas para monetizar su tráfico móvil!
Apple es sin duda el rey del tráfico móvil – con el 72% de todo el tráfico web móvil procedente de los dispositivos de Apple.
Con el sistema Android, Google está ganando terreno rápidamente, con alrededor del 26% del tráfico – y que deja a todos los demás (incluyendo Blackberry) con menos del 2%!
Así que tiene sentido concentrar los recursos en las tiendas de Apple y Android … y eso significa que todo lo que hacemos debe diferenciarse entre Apple y los usuarios de Android.
Si usted visita los principales negocios en línea en un navegador móvil se le te dará la bienvenida con un Mensaje Emergente Móvil como este:
Los sitios como estos tienen código para detectar si un usuario tiene un iPhone / iPod o dispositivo Android y el mensaje que se muestra y el enlace que se le atribuye son diferentes para cada plataforma. Esto es importante porque si usted va a utilizar el Mensaje Emergente Móvil para que los visitantes de su sitio descarguen una aplicación, los usuarios del iPhone tendrán que ser dirigidos a la App Store de Apple, mientras que los usuarios de Android tendrán que ir a Google Play.
Cuando las más grandes compañías del mundo en línea – Las empresas que fueron pioneras en el comercio electrónico e incluso los editores en línea como la BBC y CNN – despliegan la misma táctica, tenemos que tomar nota!
Hemos querido replicar su enfoque y llevarlo a nuestros clientes como un medio para aumentar las descargas de sus aplicaciones. – También significa mayor comunicación y más comunicación significa que más de un 400% más de ventas!
Sin embargo, pronto nos dimos cuenta de que había beneficios adicionales – exactamente la misma estrategia se puede utilizar en cualquier página web para redirigir a los usuarios directamente a cualquier página web o link!
Además … en lugar de dirigir a los usuarios a un URL, puede utilizar el Mensaje Emergente para realizar una llamada, enviar un mensaje SMS – básicamente cualquier cosa que usted pueda hacer dentro de un código QR lo puede hacer ahora con Las Ventanas Emergentes Móviles
.
Con nuestro código encriptado en la página de su elección, cuando alguien visita la página desde un iPhone o un teléfono inteligente Android, y ven el mensaje emergente, sól otienen que hacer clic en “Aceptar” o “Cancelar”.
Estas son sólo algunas ideas de lo que un Mensaje Emergente Móvil puede obtener en el sitio para móviles …
Aumentar descargas móviles App
Uno de los mayores desafíos para las empresas es conseguir que sus clientes descarguen la aplicación de su negocio. Con nuestra ayuda, todos los usuarios que visitan su sitio web para móviles se pueden redirigir hacia la descarga de la aplicación móvil de su empresa.
Redirigir a los usuarios a páginas web específicas específicos / ofertas
Se puede utilizar un Mensaje Emergente en cualquier página web para móviles. Por ejemplo en un carro de compras móvil podría añadir “Haga clic en este enlace para ir directamente a nuestras Ofertas Especiales”.
Invitar a los usuarios se suscriban a su lista con un mensaje SMS. »Haga clic aquí para recibir nuestros VIP-Ofertas sólo a través de mensaje SMS.
Un gran servicio para los clientes locales de su Negocio
Podemos manejar y administrar sus campañas de ofertas, se trata de una tecnología sencilla de implementar a que se ha demostrado que aumentan sus ingresos de negocio – después de toda esta tecnología y estrategias han sido promovidas por Google y Apple.
Posibilidades ilimitadas …
El punto clave aquí es que un mensaje emergente añade una nueva capa de gran alcance adicional de monetización para su sitio web/blog móvil – sin interferir con cualquier otra cosa, porque este mensaje emergente sólo se muestra a los usuarios móviles.
Usted está simplemente obteniendo ingresos adicionales tan sólo por ofrecer algo a sus visitantes móviles.
Y con el número de usuarios móviles aumentando a un ritmo de la velocidad de la luz, el uso de estas técnicas será cada vez más importante – sin que su negocio se quede atrás!
Esta estrategia funciona como nada que haya visto y he aquí por qué …
Cuando la gente aterrice en su blog o página web y vea el mensaje emergente, no lo pueden ignorar! Ellos tienen que hacer clic en “Aceptar” o “Cancelar”.
Parece que es algo con lo que ya están familiarizados y ven en los grandes almacenes y editores en línea- este sistema se ha ganado su confianza al instante.
Y debido a que los usuarios de teléfonos inteligentes son a menudo casi religiosos por ser ya sea un fan de Apple o Android – su Mensaje Emergente Móvil aprovecha automáticamente esa psicología!
Así que el resultado final – esta estrategia funciona a las mil maravillas – de hecho … como se puede imaginar, y agregar un Mensaje Emergente Móvil a un sitio web no puede dejar de tener un impacto en el usuario móvil … Al instante!
Así que, ¿Qué está esperando? … obtenga su Mensaje Emergente Móvil ahora!, visite la Tienda de nuestros productos
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